Well, it’s been an interesting week to say the least. Although I have physically handed my new business card to only a handful of people it has reached enough to fill Wembly Stadium almost three times over.
About 7 weeks ago, in my spare time I created an Augmented Reality business card and posted it on my blog and Vimeo. I had a small initial rush of a couple of thousand views and then it quietened down. Standard story.
Then just a week ago things went absolutely mental. In the last 7 days I’ve had 45,000 hits on my blog and a quarter of a million views of my Video. I’ve being Tweeted something silly and blogged by such giants as Engadget, Popular Science, Gizmodo, Notcot and many others.
As a result, I’ve been approached by lots of companies and individuals expressing an interest in working with me on Augmented Reality projects. I’ve had parties approach me for interviews, articles, tutorials and to be involved in books and conferences. I’m passing the big projects onto my digital agency Skive and keeping the smaller ones for myself. I’m currently in the process of setting up a limited company so I can deal with all these projects on a professional basis.
It was fascinating to see how interest in this piece of work evolved over several days. There was an absolute digital ripple effect. It seems that Twitter played a huge part in driving the success throughout. It’s great to see, first hand, social media acting as a vehicle for non-commercial work to gain such a huge audience in a small space of time. I’d like to take this opportunity to thank everyone who Tweeted, blogged, emailed, commented and generally passed my work on to others.
So where to from here? I will be continuing to experiment using AR but in addition to investigating it at home I will be doing some more R&D at work. My aim is to set up a new ‘experiential’ department or possibly even a sister company focussing on AR, Multitouch and installation work at Skive.
So who wants an AR application? Form an orderly queue…
