The UK TV channel e4 is holding a competition to create E Stings. I suspect most of you don’t know what an E Sting is – I was one of you a few months ago. They are the short animated clips that appear between programs and adverts.
A team of us came together and this is what we have created.
It was Lee Daley who suggested we make an AR entry. He also did the 3D work. Since then my fiance Juliet Lall has graced the project with some illustrations and Rakesh Mistry has taken control of the video production. I did all the Flash development and took the role of project leader.
15 E Stings will make it on-air and there have been over 750 entries. Let’s hope the lure of a free AR application will improve my chances!