ARE2010 – Augmented Reality utopia in Silicon Valley

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to FurlAdd to Newsvine

Hologramatic paper, advanced finger tracking and GPS based graffiti writing in Silicon Valley. These were just a few of the highlights from the superb ARE2010 conference. I was lucky enough to be invited to talk at this flagship event in Santa Clara (see my previous post for info on my session) and can honestly report that I have been informed, inspired, rendered speechless, entertained and (surprisingly) well catered for.

The names on the keynote list were impressive to say the least. Science fiction writer and prophet of the augmented reality industry Bruce Sterling, and gaming legends Will Wright and Jesse Schell provided insightful, inspirational, encouraging and hilarious ponderings on AR. In approaching the subject they employed a range of disciplines such as anthropology, philosophy, sociology, ethics, biology and many others. Describing these talks would involve a whole other blog post. Do yourself a huge favour and check them out for yourself:

Personally, I was looking forward to seeing and experiencing the new technology on offer and between the exhibitions, the talks and the Auggies (the AR demo competition) there was certainly a great deal on show.

As to be expected, there were many mobile AR demos. e23games showcased their impressive new iPhone application TagDis which allows users to virtually graffiti their surroundings. You can choose from a variety of icons, stencils or use their gesture based system to tag up your neighbourhood. More info here.


Another excellent and slightly curious iPhone app was one presented at the Auggies by Occipital. The app hasn’t been named yet but it made use of the new camera API available in OS4 and appeared to record the camera feed in the centre of the screen and ‘fill in’ the blank areas surrounding it as the presenter pointed and moved it across the bewildered audience. Very clever indeed. I for one will certainly be downloading this once it is available.

T-Immersion, One of the biggest names in AR, showcased a few of their current projects which utilise their R&D endeavours. One such upcoming project was their Shrek campaign which involved background removal and advanced face tracking. Another interesting demo made use of finger tracking, an image was seamlessly manoeuvred around the screen by the turning and pinching of a hand. Another finger tracking example allowed the user to play a join the dots game. The virtually drawn line appeared to stick to the paper. Another double take moment. Bruno Uzzan, the CEO of T-Immersion also gave an interesting talk on standards in AR and suggested a standardised AR logo to be used in all products that utilise the technology. More info here.

Another AR giant, Metaio, also showed off some very impressive developments. They are currently pushing their mobile natural feature tracking system Junaio Glue, another technology that harnesses the new iPhone camera API to attach CGI elements to the user’s surroundings. They demoed a new mobile zombie shooter game for Android in which you blast or chainsaw your way through the virtually present undead. In another demo, Peter Meier, the CEO of Metaio attached a hovering dragon to the main stage whilst jumping about in his AR Adidas trainers. Quite a moment.

Art is a big passion of mine and I was excited to see a selection of talks entitled ‘AR in Art’ which also manifested itself as a series of installations that were set up in the Art Gala area.

Eric Gradman of the Syyn labs collective discussed his face/marker tracking application Cloud Mirror. This intrusive installation requires the participant to enter their Facebook details. Once these details are secured, their account is scoured for information which appears around them as speech bubbles. In addition to this, Twitter, IMDB and even the sex offenders register is scoured for further potential dirt.

Helen Papagiannis was next up to show her wares. She had an impressive body of marker based AR artwork to showcase including AR Wonder Turner, an exquisite corpse inspired installation which was also set up in the Art Gala Other works of note where AR Joiner Waterfall, Amazing Cinemagician, Magic tunnel popup book and the AR Popup Dollhouse.

Another artist that stood out was Fernando Nabais. Fernando is involved in performance based projection mapping which is a form of art that often takes my breath away. Many examples of this can be found at my Vimeo channel, Tech Art. He showed an example of a gorgeous text based piece he worked on which can be viewed below.

One of the best sessions I attended was offered by Christopher Stapleton of The University of Central Florida and Hitlab’s Mark Billinghurst and was on experiential learning. Christopher’s talk was a discussion of the importance of using Augmented and Mixed realities in learning environments with a big focus on perception, memory and imagination. He spoke with an enormous amount of energy and enthusiasm. I would definitely recommend reading some of his publications on this subject. Mark’s talk focused more on the many AR projects he has worked on in this area. I was particularly interested by the children’s AR workshops he had organised such as the Storytelling workshop and the BBC AR Jam. Mark demonstrated one of the tools he helped develop for this sort of workshop called BuildAR. Using this software he built an AR scene in about 2 minutes.

If there was a cutest application award it surely would have gone to Do crew by Whistlebox. This beautifully illustrated children’s site was one of the few Flash based AR applications on show and interestingly there was not a fiducial marker in sight. It is a series of fun motion capture based games that encourage kids to remove themselves from their desks and play using gestures. Surely a big hit with parents. I hope so for Whistlebox’s sake as this is a paid application! For those computer vision types reading this, I’m sure I saw Memo Akten’s MSAFluid library (most probably Eugene Zatepyakin’s port) used here.

Absolutely the most immersive AR experience I encountered at the event was the Touching Augmented Reality demo by YDreams. They were using a Project Natal-like camera by Canesta which could essentially detect the depth of people and objects and build a 3D model using this information. Combining this model with a collision detection algorithm allows the user to interact with 3 seperate modules in a surprising realistic manner; a collection of falling cubes can be caught, rebounded or swept off the (actual) table on which they land; a floating 3D metaball can be shaped and disrupted; a 3D camera can be seamlessly rotated in space. All in all, one of the finest and most intuitive interactive experiences I have ever had.

We were fortunate enough to receive a talk from Microsoft’s computer vision guru Blaise Aguera y Arcas, the architect of the incredible Photosynth and Bing Maps. In addition to several demos and walkthroughs, he gave us all an overview of how he was able to build a 3D point cloud from 2D images. I was blown away with the street level navigation in Bing maps, especially with the Photosynth integration.

One of the most stunning things I saw wasn’t even an AR application. Whurley (AKA the Evil Genius), the co-founder and CTO at Chaotic Moon (who was also helping organise the event) had brought along several sheets of hologramatic paper he had procured from Zebra Imaging that depicted urban scenes. This stuff totally blew my mind. It was the result of overhead drones taking some sort of ultrasonic pictures of cities. Absolutely mental. And it was great to finally meet Whurley after several email conversations. Below is a link to the technology he was exhibiting.

So all in all, ARE2010 was a big success. Ori Inbar, Tish Shute, Whurley and all the other organisers did a fantastic job in putting this together. It was so successful that ARE2011 was announced at the end of the event.

It was an honour to meet so many of the people I have admired and/or spoken with online in the last year since this crazy AR journey began. There were a great deal of friendly, enthusiastic, like minded people who where all very excited about shaping the future of human computer interaction. It was great to be a part of the event and share that enthusiasm.


7 Responses to “ARE2010 – Augmented Reality utopia in Silicon Valley”

  1. 1 Lawrie June 10, 2010 at 10:03 am

    Great write up James.
    I saw the Jesse Schell talk from Dice 2010 –
    If the one you’ve posted here is new and half as interesting, it should make for very interesting viewing.

  2. 2 jamesalliban June 11, 2010 at 1:01 am

    Thanks Lawrie. Yes it’s a different talk specifically on AR. Definitely worth a 26 minutes of your life.

  3. 3 ericsoco July 8, 2010 at 11:27 pm

    excellent writeup, thx james. wish i’d known (or had thought to ask!) you’d be there, would have loved to meet up in person. ah well, next time around…

  4. 4 James Alliban July 9, 2010 at 9:52 am

    Bugger! Forgot you lived in that area. Would have been great to hook up for a pint or 2. Next time.

  5. 5 Nate Lawrence November 22, 2010 at 2:06 pm

    Fantastic collection of ARE2010 clips you’ve got here. Looking forward to working my way through them.

    If you’re interested in video clips of Blaise’s presentation, I’ve posted the full length talk here: as well as provided links to two short excerpts from his talk that give alternate camera positions when he shows the dense reconstruction of the Empire State Building and Kelvingrove Art Gallery.

    For more on the Photosynth story, see my spreadsheet of links here:

  1. 1 Дополненная реальность: итоги конференции ARE2010. Часть 1 « Mixed Reality RU Trackback on June 15, 2010 at 3:14 pm
  2. 2 Interview with Bruce Sterling, Part I: At the 9am of the Augmented Reality Industry, are2010  | UgoTrade Trackback on June 16, 2010 at 10:59 pm

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


Flickr Photos


%d bloggers like this: